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WHO?

We are a group of professionals based in Amsterdam offering consultancy and store design solutions for the retail chains, brand identity and packaging.

WHAT?

We create store design concepts for the retailers according to the latest trends and market demand.

Our disciplines include: store/interior and facade design, layout design, brand communication development, packaging concept development and visual merchandising expertise.

HOW?

On the basis of the briefing with the client we give strategic advise how to make things really work. Than according to the design work process we provide the solution. It can be a totally new retail design or optimization of the current situation.

WORKFLOW

IIN CREATING THE RETAIL CONCEPT THERE ARE SEVERAL FASES:

1. STRATEGIIC DOCUMENT

In communication with the client we collect information and create a strategic document to define brand proposition and brand concept anchors for the further store design concept development.

2. CONCEPT DESIGN

It includes layout design and the choice of the design direction.

It is based on conceptual moodboards for the retail design and graphic design. The concept manuals for the store design and graphic design development are created. The main objective of this fase is to choose and confirm idea and general direction.

3. TECHNICAL DESIGN

Design fase begins when everything on conceptual level is confirmed. It includes detailed design of all elements of the store design and graphic design of the project. Sizes, location markers and technical explanation of the materials.

4. PRODUCTION DESIGN

This fase includes supervision during production process till the last screw and launching of the project.

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