The study published by retail specialist Bruce Hakutizwi here are few ways:
Go niche and explain why
It’s almost impossible for an independent grocer to compete with big box stores on price alone. Keep that in mind when choosing your inventory and stock local, private-label and high-quality products.
Some customers are willing to pay more for a product if it’s of a higher caliber, fresh, locally produced or only available at your store.
However, you’ll need to communicate that information clearly so that your customers are informed as to why your prices may be different to your competitors.
h-quality products.
Some customers are willing to pay more for a product if it’s of a higher caliber, fresh, locally produced or only available at your store.
However, you’ll need to communicate that information clearly so that your customers are informed as to why your prices may be different to your competitors.
Provide excellent customer service
Big box stores aren’t really known for their attention to customer service. But as a local, independent grocer, you can target this.
Know your customers by name and buying habits. Train your employees to be courteous, helpful and offer your clientele assistance to their cars with their groceries without expecting a tip.
Give back
As an independent store owner, you have the ability to participate in your local community on a higher level than a chain with many locations.
Donate excess food to local food banks and shelters and host fundraisers for local charities at your store.
You could organise a team volunteer project that your employees can get behind, or offer a special incentive to get people to shop with you (whilst giving back by donating a percentage of that day’s sales to a good cause).
All of these initiatives will help your brand be prominent and have a positive presence in your community.
There’s no doubt competition is fierce in today’s grocery market. Although most small, independent grocers don’t have the resources to go up against the big box stores on price alone, there are many other ways to distinguish oneself in the community, and become a retail option of choice.