Brand Identity of the music festival
Gershwin Music Festival
The design of the brand identity dedicated to the concert of Gershwin music is based on Art Deco style, symmetry and the idea of a torch sending energy and dynamics of music to space. It has been created in order to create a symbolic image of Gershwin time which inspired him to create his music but in modernized way. Gershwin was in avant-garde in music of his time and the objective was to create a style which has a cultural reference but also shows a pioneer approach of the composer.
Client / Gershwin Music Festival Role / Art Direction & Graphic Design Country /The Netherlands