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Retail Concept


The Shelf of the Future

Coca-cola - Shelf of the Future is a retail concept based on the idea of the renewal of "unhealthy" imago of fresh drinks on supermarket shelves.

The objective was to show another perception of fresh drink in combination with cross merchandising through the customer journey.

And to introduce it more as a part of the lifestyle.

For this the communication campagne was developed on the basis of a season theme. And 4 different inspiration shelf focus points with different experience per drink type.

Client / Coca-Cola Role / Art Direction Agency / JosDeVries Retail Country /Holland

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